AccorHotels today launched two new premium shopping destinations for its loyalty members in Australia – La Collection by Le Club AccorHotels and Collections by Le Club AccorHotels.
La Collection by Le Club AccorHotels gives members the opportunity to use and spend their Le Club AccorHotels Rewards points on travel, homewares, fashion, beauty and technology products, as well as money can’t buy experiences with ‘Elite Experiences’. An Elite Experience currently on offer is a premium package to see the 2017 Formula 1 Rolex Australian Grand Prix in Melbourne, which includes daily chauffeur driven return transfers and accommodation at your choice of upscale AccorHotels properties (Quay West Suites Melbourne or The Como Melbourne, MGallery by Sofitel).
La Collection by Le Club AccorHotels has been introduced in addition to the loyalty programs’ existing redemption rewards of hotel vouchers, online bookings, and partner programs such as converting frequent flyer points with Qantas and Velocity Frequent Flyer.
Not only are members able to redeem Le Club AccorHotels Rewards points with La Collection by Le Club AccorHotels, they will also be able to earn points with a wide range of well-known retailers with Collections by Le Club AccorHotels.
These new benefits for members of Le Club AccorHotels, the hotel group’s free to join global loyalty program, are available online and on mobile devices, and encompasses:
AccorHotels Chief Operating Officer Pacific, Simon McGrath said, “La Collection by Le Club AccorHotels and Collections by Le Club AccorHotels brings members a wider choice of options to earn and use points. Our guests expect us to show them that we value their loyalty and reward them for it. That’s why Le Club AccorHotels has always tailored its offering, and has been continually expanding the choice of exclusive privileges for its most loyal customers.”
La Collection by Le Club AccorHotels is also available in France, USA, Germany, Belgium, The Netherlands, Switzerland and the UK, and Collections by Le Club AccorHotels is available in France, USA and UK, and Australia. The online stores were developed with Collinson Latitude, a leading creator of loyalty and commerce platforms.
Le Club AccorHotels is one of the leading loyalty programs worldwide with over 3,400 hotels in 13 brands across 92 countries. More than 32 million members of the program are treated to exclusive privileges and benefits including free WiFi, room upgrades, late check-out and more depending on the member’s current status.
The program has also seen some recent enhancements which launched on 1 January 2017 with the introduction of two types of points: Rewards points and Status points. The current rolling 12 month’s rule has been simplified so that status is now calculated based on member activity in a calendar year (January to December). For more information on the changes or to sign up to the free program visit accorhotels.com/leclub.
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